Birkenstock [SS26]

[Brief]

Revitalise Birkenstock's fine-strap segment, positioning it as the choice for a style-conscious woman aligned with the minimalist, thin-strap moment. Spanning the UK and France, the campaign needed to feel locally resonant across both markets.

[Idea]

The small, fleeting moments that define a summer in the city. Fine Strap as part of that texture — present without demanding attention, worn the way a thought passes through. The concept chased something true: a London or Paris summer as actually lived.

[Output]

Shot across Paris and London with creators Lulu and Tori, capturing summer through three mini narratives per market. Editorial stills and social video ran in parallel, with native copy direction in both English and French.
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[Birkenstock x YEET]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Yeet Team: Paul Mann, Ellie Jackson, Olivia Vozzolo, Mike Wolverson, Dhaval Yoshi, Neha Sivakumar.

Photography Hannah Cosgrove
Motion Brune Maubert
Retouch Plan Productions
Talents Tori Van Breuguel & Lulu Lindinguer